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SEO MASTER

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant
advertisements on web pages. If the visitor clicks one of the AdSense ads
served to the website, the website owner is credited for the referral. Google's
AdSense program essentially allows approved websites to dynamically serve
Google's pay-per-click AdWord results.

Website maintenance related to AdSense is very easy and requires very little
effort. Webmasters need only to insert a Google generated java script into the
web page or website template. Google's spider parses the AdServing website
and serves ads that relate to the website's content. Google uses a combination
of keyword matching and context analysis to determine what ads should be
served. The java script calls the ad from Google and will ensure that ads are
served each time a visitor goes to the web page.

Early on Google implemented a filtering system that allowed webmasters to
prevent a specific domain's ads from being served on any websites in their
account. Ad blocking meant that webmasters could prevent their competitor's
ads from being dynamically served on their websites.

Google provides a wide variety of ad formats to match the most suitable option
with a website. Webmasters can select from a handful of preformatted towers,
inline rectangles, banners and buttons. The ad boxes can be modified by
webmasters to resemble the website's color scheme. Examples of how different
the various text boxes and color schemes appear on similarly themed sites can
be viewed at:

http://www.ring-tone-software.com (scroll to the bottom)
http://www.ringtones-central.com (scroll to the bottom)
or
http://www.police-central.com (download left side)
http://www.police-supplies.com (scroll to the bottom)

Ads can be geo-targeted based on the visitor's location. Advertisements
containing content in English, French, German, Italian, Dutch, Portuguese,
Japanese, or Spanish are all available.

Channels
Google recently introduced channels, enhancing AdSense reporting. When a
channel is selected Google modifies the java script to include additional tracking.
The additional tracking information allows webmasters to track a variety of
metrics across their sites. Channels can be used to measure performance on
various domains, differences in revenue with various ad sizes, or placement. By
assigning each group of pages to a specific channel and comparing results in
custom channel reports webmasters can work at increasing their AdSense
revenue.


Optimizing

Google determines the content of the ads that are shown, webmasters serious
about earning revenue from Google AdSense can use the following guidelines to
optimize their website and ensure that targeted and relevant ads are served. If
Google's spider has not crawled the site and determined the nature of the
content, public service ads may be served. Public service ads will not accrue any
AdSense revenue if clicked. As a result Google allows webmasters to designate
alternate ads. Alternate ads allow webmasters to utilize the ad space in the
event that Google is unable to serve targeted ads to the web page. By specifying
an alternate image, HTML page, or ad server the advertising space can always
being used effectively.

1.) Web page content on pages that ads are served should be static not
dynamic.

2.) Ensure that the robot.txt does not prevent the web page from being
spidered. Robots.txt file's will need to be removed or the following text will need
to bedded to allow Google's content bot to crawl the site: User-agent: Media
partners - Google

3.) If the website contains frames, select the ‘framed page’ checkbox when
generating the ad layout code for that website.

4.) The body of the page and title of the page should contain contextual words
that indicate a common theme on the web page.

Revenue Earned
Although Google doesn't disclose the exact revenue share or percentage that
webmasters will earn, webmasters will receive a portion of the amount paid for
clicks on Google ads on websites.

AdSense Conclusion:
Overall, Google AdWords can provide great supplemental income to webmasters
with content sites. Implementing and maintaining Google AdSense program on a
content site requires very little effort and can often bring a steady stream of
additional revenue for webmasters.

About the Author:

Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net a company specializing in alphanumeric paging, SMS
and wireless messaging software solutions. Other sites by Sharon can be found
at http://www.softwaremarketingresource.com , and http://www.smallbusiness-
software.net
Article Source: http://EzineArticles.com/

3 comments:

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