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Camera Profits Using Your Camera for Extra Money … Part 2


To add a little bit of class to this coupon, take the basic outline of this idea over to an instant print shop. Tell them what you want; show them your outline; and have them typeset everything. Then put a fancy border around the whole coup on and have it printed on colored paper. The best color of paper is a "dollar bill" shade of green. If you want to give it even more class, you could have it printed on green, lightweight card stock. You'll want to divide the "information" side o f this coupon from the "business card" side with a dotted line and perforations.

If you layout this coupon properly. You should be able to get six of them on an 8 1/2 x 11 sheet of paper or card stock. This means the printer can print and cut 6,000 of them for about the same cost as printing 1,000 circulars or flyers.

On your printing, shop around for the best deal, but in the end, it shouldn't cost you more than about $60 for all 6,000 coupons which will come from those 1,000 sheets of paper or card stock.

Now, when you take a person's picture, regardless of whether it's an "in-store" set-up, out on the golf course, or along the street, you give your customer one of your coupon-receipts and tell them their prints will be ready in a couple of days. They fill in the information part of the coupon and give it back to you, retaining your "business card" portion of it.

When the prints are ready, you can phone the customer and remind him - volunteer to deliver and collect; send them through mail with a bill; or make arrangements with a store to take care of them until the people call for them and pay at that time.

Most stores, golf courses, bowling centers, and other retail merchants will be glad to handle this part of it for you, because it brings the customers back into the places of business, and provides another sales opportunity for them.

By all means, be sure to include an advertising circular with each set of pictures you deliver. This circular should explain how the customer can get more prints, how he can get enlargements of his favorites, and details relating to all the other photography services you offer.

Back to the original "in-store" picture taking set-up during evening shopping hours and on weekends for extra income. You can call attention to your "in-store" set-up and bring in more business with a few merchandising promotional ideas. In the following paragraphs we give the highlights of a few ideas that have worked well, how ev§er, you should keep your eyes open to observe additional promotional ideas that could be adapted to fit your new business. Continued - Camera Profits Using Your Camera for Extra Money … Part 3

Previous Articles:
Camera Profits Using Your Camera for Extra Money … Part 1

1 comment:

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