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How to Use Blog Posts As an Internet Marketing Technique

Now that you understand why you should use articles as a online marketing technique, here's a cool way to start the implementation.

The Writing

To start, you don't have to be an award winning writer to have effective articles to be used as online marketing techniques. Actually, you can hire a professional ghost writer to write them for you. Just search somewhere like Elance dot-com for example. When you post your project on a site like that, make sure to provide detailed instructions to the writer to ensure that the final product that is returned to you is of the quality that you would expect.

In addition to great content, you need to make sure that you post regular articles to your blog. The more visibility that your writing has, the more free traffic you will get on your business site. Be sure to post content as much as you can to both your blogs and to other related websites.

Tricks to Make Articles Successful as a An Internet Marketing Technique

Post your writing to an article directory. Search for directories that are relevant to your passion and then read the FAQ section to understand their requirements for posting. One of the most popular article sites is EzineArticles dot-com. Some sites will allow you to include direct links and some will allow for a information box at the end of your article. Some just allow one or the other. Try to choose a submission directory that allows you to include a information box at the end of your articles.

If direct links are allowed, use text links in order to drive prospects to your business website. This way the prospect can get even more information from you. If the directory service allow you to include a information box, be sure to carefully craft yours for optimal revenue for your business. When you are writing a information box, the first 1-2 lines should be a description of yourself and your business. Be clear, not too salesy and include a short fact about your business. The next line should be a call to action to get a click. Consider using a free ebook or anything else that would bring the prospect to click on your link.

Another technique that you must do when using articles as a online marketing technique is search engine optimization (SEO). This technique is the inclusion of great keywords throughout the writing content. This technique is geared at helping searchers find your business website. There is a debate about how dense your content should be with keywords, which ranges from 1-5% for great keywords.

This article has been written by Diane de Silva. To learn more great direct response marketing tips, tools and tactics for free, please visit

Feel free to reprint this article with permission so long as this resource box stays in tact.

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