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How to Top Google by Writing Articles

Search engines determine their rankings based on two things:
1. Is your site relevant? (Optimized for certain keywords)
2. Is your site important? (Many links back to your site from other sites)

Only when you address both of these considerations are you guaranteed of
making an impact. Your degree of success depends on how hard you try and
how many other people you're competing against (and how hard they're trying).

Optimizing your site for keywords is the easy part. (See Writing SEO Copy for
more information on SEO copy.) Generating links back to your site is much more
challenging – and time consuming (especially considering Google's dampening
link filter - see Beat Google’s Dampening Link Filter with SEO Articles). But it can
be done; and you don’t need a huge budget.

The key to topping Google on a budget is writing articles.
Here’s how it works…

STEP 1) You’re an expert in your field so you possess knowledge that other
people want.

STEP 2) You write a helpful article – sharing your hard-earned knowledge and

STEP 3) You submit your article to recognized “Article Submit” sites on the

STEP 4) Publishers of online newsletters, ezines, etc. gather content from these
sites for free.

STEP 5) Helpful, well written articles are snapped up by thousands of publishers
from all around the world.

STEP 6) The only condition is that they must publish the article with a
functioning link to your site.

STEP 7) 300 people publish your article – you get 300 links back to your site.
Below are some FAQs about article writing that will help you write your articles
and manage your campaign.

Q) What should I write about?

A) Write about what you know. Make sure it’s related to your business (so you
can use the keywords you want to rank with) and helpful (so it gets published).
For example, if you’re a manufacturer of industrial plastics, you might write an
article - or series of articles - on how best to handle teflon tubing prior to
installation. Once you get thinking about it, you'll probably find there are
hundreds of articles you could write that are helpful. You may even have some
of them partly written already in your instruction manuals or installation guides,
etc. Another good idea is to think of all the questions you get asked by
customers and potential customers. These questions show you what people are
interested in. If you write an article answering every one of these questions,
you'll get published, and you'll also show yourself to be a credible expert. (You
may even cut down phone support time!)

Q) How long should my article be?

A) The best articles are only as long as they need to be. Keep it short and sweet
– there’s nothing wrong with a 400 word article. By the same token, if you need
1500 words to say all you need to say, that’s fine as well.

Q) What kind of writing should I use?

A) Simply write in a style that your audience will be comfortable with. If they’re
from the old school, don’t write like I am. Don’t use contractions, don’t end
sentences with prepositions, and don’t start sentences with “and” or “but”. But if
they’re not old school, just use conversational English. In fact, the more of
yourself you include in the article, the more engaging it will be. The key is to
make it readable.

Q) Should I focus on keywords?

A) Yes! Yes! Yes! Any SEO website copywriter will tell you that just as you need
to optimize your website for specific keywords, so too should you optimize your
articles. If possible, turn keywords into links back to your site. And always try to
include keywords in the headline and byline of your article. And don’t worry
about being seen as Spam; if your article provides good quality information and
guidance, it won't be seen as spam by the search engines even when it’s very
keyword rich.

Q) Where should I submit my article?

A) There are hundreds, if not thousands, of submit sites on the Internet. Too
many to include here. Do a search for “article submit” and just find the ones
that are most applicable to your industry and offer the most subscribers.
Alternatively, you can purchase a list.

Q) Who will publish my article?

A) Generally people publish pre-written articles because they want “eyes on
paper”. In other words, they want to generate traffic to their site. Helpful
articles are one way of doing that. It also sets them up as credible authorities on
a particular subject. And it develops customer loyalty. There are hundreds of
thousands of companies (maybe even millions) publishing online newsletters,
ezines, and article pages. No matter what your industry, you’re bound to find
quite a few who are interested in what you have to say. In fact, once a few
publishers recognise you as a good source of content, they keep coming back
looking for more (and even email you asking if you can send them directly).

Q) How will I know when my article has been published?

A) As one of the conditions of publications, you can request that the publisher
notifies you when they use your article. Of course, most don’t bother to do this,
so it's a good idea to set up a Google Alert which notifies you when your URL
has been published on a web page. Google doesn't pick them all up, but it picks
up a lot. Whenever you receive an alert, you make sure the article in unchanged
and the link back to your site is functioning.

Q) Will the publisher change my article?

A) No, generally not. Changing articles is just extra work. In fact, that’s why
publishers like good articles and consistent content providers – because that
means they don’t have to do any extra work. I’ve had many articles published,
and don’t recall a single instance of an article being changed without my
permission. If you’re worried about it, you can include an instruction not to
change the article in your conditions of publication.

Q) Can I get an SEO copywriter to write and submit my articles?

A) Yes. Any SEO copywriter should be able to write keyword rich articles and
submit them to a number of high traffic article submit sites.

Q) What kind of information would I need to supply an SEO copywriter
to write my article?

A) You’d need to tell your SEO copywriter something like, "We want to write an
article which helps people install teflon tubing. The kinds of people who'd be
doing it are... They'd be doing it because... The benefits of our tubing are... The
difficulties they'd face are... Here are the key steps to successful installation..."
Using this information, your SEO copywriter should be able to put together a
very readable article which would be bound to get published.

Q) Will my reputation suffer if my article appears on a dodgy site?

A) It shouldn’t. Most dodgy sites will be either unrelated or have very low traffic.
If the site is unrelated, the publisher won’t go to the effort of publishing your
article. If it’s related but has very low traffic, very few people will see your
article there anyway. And besides, even if your article appears on a dodgy site,
it probably won’t be changed because – dodgy or not – publishers don’t create
extra work for themselves. So your original presentation, content, and intent will
be unaffected. Write a good article, and it always reflects well on you, no matter
where it's published.

Q) How long will it take for my ranking to increase?

A) There are no guarantees in SEO. It all takes time. For a start, the search
engines can take up to 2 months to update their index of pages. And a single
inbound link generally won’t have much impact. Depending on how much
competition you’re facing for keywords, and where the links are coming from,
100 inbound links may not make much of a difference. (Links from high
PageRank sites are more beneficial to your ranking – see for more information on PR.)
So don’t expect anything to happen too quickly. But if you’re dedicated, and
you’re prepared to write quite a few articles, you’ll definitely see results within a
few months.

Happy writing!
* Glenn Murray is an advertising copywriter and website copywriter and heads
copywriting studio Divine Write. He can be contacted on Sydney +612 4334
6222 or at Visit for further
details or more FREE articles.
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